Education
2024-2025
Master of Science, Marketing
University of Arizona
Currently pursuing a Master of Science in Marketing with a focus on digital marketing strategies and consumer behavior. I thrive in data-based creativity, enjoying seeing all of the market and consumer research turn into a successful, thought-provoking campaign.
2020-2024
BA Communication
University of Arizona
Graduated with a Bachelor of Arts in Communication, with coursework in digital media, advertising, and public relations.
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Awards: Dean's List, Most Popular Marketing Capstone
Professional Experience
I am currently a Graduate Fellow with the Tucson Committee on Foreign Relations, having led communication and event promotion with a 232% growth in average monthly site sessions and a 148% growth in monthly unique visitors leading to a 5% increase in event attendance over 4 months. I enhanced my knowledge in SEO optimization and data-driven decisions through KPI tracking and in-depth website performance analysis, decreasing the bounce rate by 10% and increasing session duration by 37% in 4 months. I have the privilege of conducting exclusive interviews with globally recognized experts and influential stakeholders (e.g., CNN commentators, and government leaders) and crafting thought-leader commentary, amplifying average views by 200%, and improving average engagement time to 49% over 4 months.
Marketing Administrator
Present
2022 - 2023
I designed and edited visual content using Canva and Adobe InDesign, enhancing the overall aesthetic and impact of marketing materials, and gaining 3 personal clients from the membership. I learned the foundation of social media marketing boosting TikTok video views by 251%, from 334 to a peak of 1,173 views in 7 days, by leveraging trending audio, targeted keywords, and data-driven content strategy to maintain a 151% increase for following posts. I had the opportunity to pioneer extensive social media management and brand awareness services for brokers, including content creation and account oversight, to enhance their online presence and strengthen personal branding.
Skills & Expertise
- Digital Marketing Strategy, Social Media Management, Campaign Development, Content Creation, Branding, Market Research, Data Analysis
Certifications
Social and Behavioral Research Investigators, CITI Program