Rekha Dunn
Master of Marketing
Phone:
860-837-1107
Email:
GPA & Honors:
Dean's List, 4.0 GPA, Eller Excellence Scholar, Most Popular Marketing Capstone
Certifications:
Digital Marketing Simternship, Stukent
Social and Behavioral Research Investigators, Citi Program
A Bit About Me
Currently pursuing a Master of Science in Marketing with a focus on digital marketing strategies and consumer behavior. I thrive in data-based creativity, enjoying seeing all of the market and consumer research turn into a successful, thought-provoking campaign.
I am currently pursuing a Master of Science in Marketing with a focus on digital marketing strategies and consumer behavior. I thrive in data-based creativity, enjoying seeing all of the market and consumer research turn into a successful, thought-provoking campaign.
In May 2024, I graduated on the Dean's List with a Bachelor of Arts in Communication, with coursework in digital media, advertising, and public relations.
Work Experience
Sep 2024 - May 2025
June 2022 - June 2023
I am currently a Graduate Fellow with the Tucson Committee on Foreign Relations, having led communication and event promotion with a 232% growth in average monthly site sessions and a 148% growth in monthly unique visitors, leading to a 5% increase in event attendance over 4 months. I enhanced my knowledge in SEO optimization and data-driven decisions through KPI tracking and in-depth website performance analysis, decreasing the bounce rate by 10% and increasing session duration by 37% in 4 months. I have the privilege of conducting exclusive interviews with globally recognized experts and influential stakeholders (e.g., CNN commentators and government leaders) and crafting thought-leader commentary, amplifying average views by 200%, and improving average engagement time to 49% over 4 months. I designed and edited visual content using Canva and Adobe InDesign, enhancing the overall aesthetic and impact of marketing materials, and gaining 3 personal clients from the membership. I learned the foundation of social media marketing boosting TikTok video views by 251%, from 334 to a peak of 1,173 views in 7 days, by leveraging trending audio, targeted keywords, and data-driven content strategy to maintain a 151% increase for following posts. I had the opportunity to pioneer extensive social media management and brand awareness services for brokers, including content creation and account oversight, to enhance their online presence and strengthen personal branding.
Marketing Administrator
I designed and edited visual content using Canva and Adobe InDesign, enhancing the overall aesthetic and impact of marketing materials, and gained 3 personal clients from the membership. I learned the foundation of social media marketing ,boosting TikTok video views by 251%, from 334 to a peak of 1,173 views in 7 days, by leveraging trending audio, targeted keywords, anda data-driven content strategy to maintain a 151% increase for following posts. I had the opportunity to pioneer extensive social media management and brand awareness services for brokers, including content creation and account oversight, to enhance their online presence and strengthen personal branding.
Volunteer Experience
Vice President I, Pi Beta Phi 2022-2023
Under my leadership, the Director of Community Inclusion assisted my position in coordinating educational content and messaging for the Pi Beta Phi Instagram page. I proactively produced infographics on various topics: current events, holidays, and critical conversations for a following of 13,000 and growing. I effectively planned and executed workshops, presentation materials, and team-building events within the Panhellenic community to lead the chapter.
Also, I actively engaged with local and national Panhellenic leaders and members to bring relevant programming and content to each chapter in the country.